Services

Brand Strategy
Identity
Product Branding
Packaging
Branded Environments
Advertising
Interactive Media

Brand Strategy
JDK's proprietary Living Brand® process is effective in developing the big ideas behind brands. JDK's Living Brands have rational, cultural, and emotional connections that create affinity and desire.

Identity
JDK creates the distinctive visual signature of a Living Brand® through logos and identity systems that provide continuity and integrity yet allow brand evolution and growth.

Product Branding
JDK's color-forecasting and product-branding group works with product developers in footwear, apparel, and hardgoods through applied color, graphics, and typography to rationalize and add value to product lines.

Packaging
Innovative structural and graphic solutions take advantage of a key point of contact with your audience to create retail presence and after-sale ratification.

Branded Environments
From trade-show booths to visual merchandising, JDK helps to create an environment that motivates purchases through distinctive fixtures, furnishings, signage, graphics, and architectural gestures.

Advertising

• Print - Traditional print advertising, including copy and design.
• Broadcast - Television, Internet, kiosk, and radio advertising, created both in-house and in collaboration with outside directors and post-production.
• Broadband - Live-action, 2-D, and 3-D animation and video for use across the Internet and mobile-device platforms.
• Point of sale and underground - In-store video, wild postings, transit, and many alternative ways of connecting with your audience.
• Connections Planning - Go-to-market strategies for connecting your brand with its intended audience.

• Website design & programming - Information architecture, user interface design, dynamic programming, content creation, and other aspects of user experience integrate the brand into the web context.
• Motion graphics/animation - JDK's Living Brand® process comes alive through our motion-graphics and sound-design capabilities. JDK's multidisciplinary approach to design allows for unique in-house collaboration, ensuring that the brand experience remains true across all media and communications.
• Sonic branding - Effective use of music and sound design makes full use of the web's capabilities to deliver a multisensory user experience. In-house creation of original music and sound, combined with a dedicated IP department for licensing, provides the widest range of opportunities for clients.