When JDK began working with Seventh Generation, the bulk of messaging in the natural channel focused on the environment at large. During our concepting process, we realized that the environment needed to feel more immediate and personal. We created the "We believe in more than a living room, we believe in a living home" platform and produced a comprehensive slate of projects that included a new trade-show booth, product catalog, color palette, brand video, retail tool kit, and print ads.
